Photo courtesy of Martina.
Martina Brimmer is the force behind Seattle-based pannier and bag company Swift Industries. She’s also a dedicated bike tourist, adventurer, writer (she is a co-contributor, along with me, to the forthcoming bike touring guide Cycling Sojourner Washington), teacher and more. She and her partner, Jason Goodman, launched Swift Industries out of their home in 2008. It’s now a full-fledged business with full time employees and customers worldwide. I sat down with Martina in the Swift studio to talk about the challenges, successes, and growth of the company, her bike adventuring, her literary project Tough and Tender, and much more.
Adam (right) after a race.
Adam Abramowicz wants to run a different sort of bike company. Like many boutique brands in the industry, KindHuman sells carbon and steel framesets, apparel, and components. But the profits earned go back, in part, to a youth cycling scholarship and their team sponsorships are based on character first and results second. It’s a model Abramowicz hopes will create a welcoming, fostering atmosphere for would be cyclists and racers. I spoke to him about his company’s model, their youth scholarship program, the challenges of being a start up in a big, broad industry, and much more.
Max in the Hampsten workshop. Photo from Cycling Inquisition.
Max Kullaway might not have the same celebrity as some in the industry, but his roots in frame building run deep. He got his start production welding at Merlin. He later joined Seven Cycles as the company got off the ground. Now, with over two decades of experience under his belt, he’s building for Hampsten bikes, welds titanium frames for Davidson, and runs his own company 333 Fabrications (pronounced triple three). I sat down with him in the workshop he shares with Steve Hampsten at Hampsten’s house in North Seattle to talk about his background in metal fabrication, his early days in the New England frame building world, his move to Seattle and reentry into bike building, getting 333 off the ground, and more.
The first time I saw a Moulton bike, it was on a Seattle Randonneur‘s 100k populaire. I’d caught up to a man on a Moulton and rode with him for a while.
Making small talk, as one does when riding with a stranger, I said, “That’s a pretty wild looking bike you’re on.” Without missing a beat, he replied, “It rides beautifully.”
Dr. Alex Moulton’s unique design was introduced to the world with the 1962 launch of Moulton Bicycles in Bradford-upon-Avon, England. The many-triangle design is supposed to provide a natural suspension while making the bike stiff like a traditional double-diamond frame. The small wheels, run at high pressure, offer low rolling resistance. The compact design was meant to facilitate easy storage for commuters.
British filmmakers/branding firm Well Plastic produced a short documentary about the company, providing a glimpse into how the frames are made and the history of Moulton.
MOULTON BICYCLE COMPANY – MADE IN ENGLAND from WellPlastic Films on Vimeo.
Angles & Poise, a bike blog focused on the high-end and boutique end of cycling, put together a neat infographic tracing the history of the New England frame building world. The timeline starts back in 1972 with Witcomb and Serotta and goes all the way to present day with companies like Firefly, Tomii, and Chapman. Click the picture above to see the full version. Fingers crossed they give the same treatment to other regions of the country with a high concentration of frame builders!
Posted in Art, Bike Industry, Everything Else, Frame Builders, History
Tagged angles and poise, boston bike companies, custom frame builder, firefly, new england frame builders, richard sachs, serotta