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Brad Quartuccio: The Tough Task of Writing About Riding In The City


Urban Velo co-founders Brad (left) and Jeff (right). Photo from flickr user Jeff Moser

The North American cycling world has been evolving over the last several years. As more and more people realize cycling isn’t just for sport, they are taking to bikes as their transportation for commuting, adventuring, exploring, and having fun in cities. As bicycling trends have changed, so to has cycling media with new magazines and a nearly infinite number of new blogs popping up to satisfy the interests of riders who would rather know about the best panniers and headlights than the most laterally stiff and vertically compliant race bike. Drawing on his own love of commuting and city riding, Brad Quartuccio co-founded Urban Velo magazine with Jeff Guerrero in 2007. I spoke with Brad about his cycling history, the birth of Urban Velo, the desperate media landscape, and more.

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