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Nelle Pierson: Innovations in Advocacy to get more Women on Bikes

Nelle Pierson at the 2012 National Bicycle Summit. Photo from the League of American Bicyclists.

Washington Area Bicycle Association (WABA) Outreach Coordinator Nelle Pierson is only in her mid-20s, but she’s already making a big impact in the bike advocacy world. The Alliance for Walking and Biking named her Advocate of the Year at the 2014 National Bicycle Summit. Bicycling Magazine recently listed her as one of 14 bike advocacy innovators. This is in large part thanks to the work she’s doing with WABA’s Women & Bicycles Program, which she launched and continues to spearhead. Through it, Pierson is working to get more women on bikes and help narrow the pervasive bicycling gender gap. We discussed her work with WABA and the Women & Bicycles Program, her quick rise in the advocacy world, her long history with bikes, and some of the underlying issues of the gender gap.

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