Cyclocross lends itself to obsession. Participants either love it and go all in or hate it vehemently. Rare is the middling cross racer with a lukewarm attitude. Bill Schieken of In The Crosshairs falls squarely among the cross obsessed. He is best known for SVENNESS, a web series that recaps the major international cyclocross races and breaks down racers’ technique and strategies. (The title is a play on Sven Nys’ name and a nod to his dominance and nearly-unparalleled bike handling skills). But SVENNESS is just the tip of Schieken’s cyclocross iceberg. He also launched a similar web series, Like a Vos, that’s focused on women’s racing, runs a cycling team, wrote a cyclocross skills book, is a photographer, announces races, is a race series director, and occasionally finds time to actually race. I spoke to Bill about the evolution of In the Crosshairs, SVENNESS, Skills, Drills, & Bellyaches, his history with racing, and much more.