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Martina Brimmer: Swift Industries and the Empowerment of Adventures by Bike

Bike Portraits
Photo courtesy of Martina.

Martina Brimmer is the force behind Seattle-based pannier and bag company Swift Industries. She’s also a dedicated bike tourist, adventurer, writer (she is a co-contributor, along with me, to the forthcoming bike touring guide Cycling Sojourner Washington), teacher and more. She and her partner, Jason Goodman, launched Swift Industries out of their home in 2008. It’s now a full-fledged business with full time employees and customers worldwide. I sat down with Martina in the Swift studio to talk about the challenges, successes, and growth of the company, her bike adventuring, her literary project Tough and Tender, and much more.

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