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PDW’s Dan Powell: Succeeding as the Little Guy in a Big Bike Industry

Dan and E.T. escaping the Feds at a Portland cross race.

Portland Design Works‘ Dan Powell has gumption. It’s a fitting word to describe a man who left his job at Planet Bike to move halfway across the country to start a new bike accessories company (along with fellow ex-Planet Biker Erik Olson) as the US economy crumbled around them. Almost three years later, the company continues to grow and PDW continues to garner recognition in the bike world (thanks in part to the press garnered after Dan purchased a mini velodrome and installed it in their warehouse. I spoke to Dan about the foundation of his company; the struggles of a little company in a big, established industry; the ups (and downs) of living in America’s biketopia, and the general awesomeness of owning a miniature bike track.

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