Category Archives: Bike Industry

PDW’s Dan Powell: Succeeding as the Little Guy in a Big Bike Industry


Dan and E.T. escaping the Feds at a Portland cross race.

Portland Design Works‘ Dan Powell has gumption. It’s a fitting word to describe a man who left his job at Planet Bike to move halfway across the country to start a new bike accessories company (along with fellow ex-Planet Biker Erik Olson) as the US economy crumbled around them. Almost three years later, the company continues to grow and PDW continues to garner recognition in the bike world (thanks in part to the press garnered after Dan purchased a mini velodrome and installed it in their warehouse. I spoke to Dan about the foundation of his company; the struggles of a little company in a big, established industry; the ups (and downs) of living in America’s biketopia, and the general awesomeness of owning a miniature bike track.

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Elly Blue Wants to Show You Portland by Bike


Elly Blue traveling Portland by Bike.

Bike activist, writer, and previous Bicycle Story interviewee Elly Blue has a new project in the works called PDX by BIKE. She and business partner Meghan Sinnott are working to create a bicycle travel website and publish a companion guide book that helps bicycle tourists rent bikes, see the best sights, find the best way to get to said sights on bike, and attend the best bike events around Portland, Oregon. In their own words:

It’s a travel guidebook, but with a twist. You know all the good stuff at the front of most guide books about local history, catching the bus, which bridges you can bike over, and tips for doin’ it like a local? That’s what’s in our printed guide–but geared towards bikers.

Meanwhile, all our specific listings—like where to rent a bike and what awesome events are going on while you’re in town—will be on the web where they’ll never be out of date. Don’t worry, the printed version tells you the places you can go to use the web.

If you want even more tips for your trip, we’ll send you a custom itinerary based on your interests, complete with bike routes to get there.

The guidebook will be locally printed and full of gorgeous images by local “drawist” Matt Gauck. It will be bursting with our years of observations and collected tips. It is our hope that with this book on hand anybody on any budget can hop off the train in Portland and immediately be biking like a local.

Elly and Meghan are currently crowdsourcing funding for the publication of the companion travel guide. Check out their Kickstarter page, watch their pitch video, and see if this is the sort of bikey project you want to support.

Arleigh Jenkins: The Bike Shop Girl Talks Women, Cycling, and the Future of the LBS


Arleigh racing cyclocross in North Carolina.

Arleigh Jenkins, known to some as the Bike Shop Girl, worked in the bike industry for over a decade. From shop rat to manager to wrench on the pro mountain bike circuit, she’s had a hand in nearly every aspect of the cycling world. She’s since moved on from the bike industry, but Arleigh’s used her knowledge to help cyclists empower themselves, first through CommuteByBike.com and more recently BikeShopGirl.com. I spoke to Arleigh about the barriers women (and everyone) sometimes face in cycling, the need for independent bike shops to evolve, and her struggle to get back into the saddle after being hit by a car.

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Seattle Bike Expo 2011

The Cascade Bicycle Club’s Seattle Bike Expo is the largest consumer bike expo in the United States. Which is to say, it’s the largest expo open to the general public (versus giant industry events like Interbike, which are not). Each year, the Seattle Expo features a classic bike show, presentations and speakers, and exhibitors showing off everything from carbon super bikes to cargo commuters to magazines, accessories, and clothing. I took a stroll around day one of this year’s expo to check out the vintage bikes, listen to the Bike Snob’s self-deprecating humor, and look at some shiny bikes and components. Lucky for you, I had my camera with me. Unfortunately, I’m a mediocre photographer and my old point-and-shoot doesn’t do great in the dim halogen-glow of the convention center, so we’ll just call these snapshots of the expo.

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The Making of a Soulcraft

I don’t like the idea of aggregating content on The Bicycle Story. The world doesn’t need yet another bike blog posting the same videos, links, and press releases as three dozen other blogs. But, I saw this short video on Go Means Go of Soulcraft Bikes owner Sean Walling building a frame and I think it slides right into place among the interviews. The very-well produced video follows the Sean’s process from cutting the tubes to powder coating the finished process and it is, without a doubt, a bicycle story.